Retail & Consumer Goods

Retail and consumer goods companies rely on a complex web of ERP, commerce, POS, and supply chain systems to deliver great customer experiences and keep pace with changing demand. But frequent updates, integrations, and compliance requirements make comprehensive testing a challenge.

Synthesized enables retail and CPG brands to accelerate digital transformation by provisioning secure, production-like test data at scale for every environment.

See what we can do - Get a demo
Trusted by data teams at world's leading companies

Manual test data creation and siloed environments slow down innovation and increase risk in retail and CPG. Creating and managing test data for ERP, POS, and commerce platforms is time-consuming, error-prone, and often falls short of meeting PCI DSS and privacy requirements. This leads to delayed launches, higher costs, and potential customer impact. Automated test data infrastructure accelerates testing, enhances coverage, and ensures compliance—so you can deliver new features and experiences faster.

Synthesized's automated test data infrastructure addresses these challenges by enabling secure, compliant, and scalable testing workflows, helping Retail businesses deliver better software faster.

Why synthesized

Synthesized is built for the retail and consumer goods industry

Provision compliant, production-like test data

Instantly generate secure, production-like data for SAP, Oracle, Microsoft D365, POS, and commerce platforms, reducing test cycle times and release delays.

Unified data management across channels

Consolidate test data management for ERP, supply chain, and customer-facing applications, ensuring consistency and reliability everywhere.

Self-service access for distributed teams

Empower teams across stores, warehouses, and headquarters with on-demand access to compliant test data.

Automated data privacy and PCI DSS compliance

Automate data masking and anonymization to protect sensitive customer and payment data and ensure regulatory compliance.
Generate

Data generation any development and QA use-case

Automate and streamline the test data generation process , ensuring the availability of high-quality production-like data for testing while removing manual efforts and accelerating development cycles.
learn more
Generate
Mask

Reduce the risk with codified regulatory rules

Ensure regulatory compliance and reduce risk by encoding masking policies that protect sensitive data from breaches and legal liabilities.
learn more
Mask
Subset

Access the right data, not all the data

Enable secure, role-specific data access, or create tailored subsets and selectively mask sensitive information to balance usability and protection.
learn more
Subset
“Not only did the Synthesized platform help us save tens of thousands of pounds per project in costs, but it also helped us discover defects that we would have otherwise missed before they went live — improving not only our testing coverage, but the software itself.”
Gil Perez
Former CIO
“Via Synthesized, the bank’s engineering teams have access to the test data they need — speeding up testing, driving more accurate outcomes and shortening time to market.”
Mike Dargan
Global CTO
“Synthesized is at the forefront of AI-native test data solutions, perfectly complementing Qualitest's focus on agile and scalable enterprise transformation. Together, we’ve helped clients reduce testing costs by up to 80% while enhancing the quality of their software releases. I'm excited to continue building on this momentum in 2025.”
Aviram Shotten
CTO
“Cognizant is collaborating with Synthesized on their Generative-AI-native test data management platform. We have seen promising results in our Banking and Financial Services sector during FY24 and are optimistic about the potential for continued collaboration and value creation for our clients in 2025.”
John Da Gama-Rose
Head of BSFI
“Synthesized’s AI-native approach is transforming enterprise testing and QA. Their strong traction in FY24, particularly in BFSI, reinforces their leadership in test data automation. I will continue to promote Synthesized with editors of core banking systems as well as banks in all continents.”
Alexander Dembitz
Chairman
“Synthesized is setting a new benchmark for AI-driven test automation. Their success last year highlights strong enterprise demand, and I believe they are well-positioned to become a foundational player in the testing space.”
Al-Noor Ramji
Board Member

Talk to the team

Generate high-fidelity production-like databases for testing and development with only a prompt.
Book a demo