How a Leading HealthTech Company Eliminated Test Data Bottlenecks and Scaled to Production Grade

Impact at a Glance

About the Customer

This case study features a global HealthTech leader delivering accessible, personalised therapy at scale through a pioneering digital platform. Millions of users trust their service for professional, affordable, and convenient mental health support, making data compliance and test data quality business-critical.

The Challenge

Their existing Test Data Management solution couldn't keep pace with the demands of a hyper-growth digital health platform. Manual configuration was slow and brittle; masking and subsetting couldn't scale to production-grade volumes; and non-technical teams were locked out of the workflow entirely, creating persistent bottlenecks across the testing pipeline.

They needed to:

• Eliminate time-consuming manual configuration
• Scale masking & subsetting to production-grade data volumes
• Empower both technical and non-technical users
• Partner with a responsive, collaborative vendor who could grow with them

The Solution

After evaluating the market, the team chose Synthesized as their single platform for repeatable, automated test data delivery. Synthesized was validated as the best solution for subsetting against the production schema at enterprise scale, a critical requirement for a platform operating at the volume of a world-leading online therapy service.

Two complementary workflows unlocked adoption across teams: data-as-code for engineering and DevOps, and a UI database view for non-technical users, meaning everyone could access the right test data without raising a ticket or waiting on a colleague.

The Impact

• Legacy TDM replaced. Synthesized became the single platform for repeatable, automated test data delivery.
• Manual effort eliminated. No more lengthy, error-prone configuration processes.
• Enterprise-scale subsetting. Validated as the best-in-class solution for subsetting against the production schema.
• Flexible workflows adopted. Data-as-code and UI database view gave every team the choice of how to work.
• 20 billion rows masked and subsetted in hours. Performance at a scale few vendors can match.

Summary

Synthesized has transformed how this leading HealthTech company handles test data, with teams across development, QA, and DevOps all feeling the difference. The digital health sector moves fast, and staying ahead demands infrastructure that can keep up. Synthesized's AI-driven test data automation has become a core part of how they deliver with confidence.