Qualitest and Synthesized Transform Test Data for Global Insurer

This case study features a multi-billion-dollar global specialty insurer and reinsurer operating across North America, Europe, and Asia, with authorisation to write business in 80+ countries.

A leader in underwriting excellence, the organisation consistently reports gross written premiums in the billions, serves Fortune 500 clients across all industries, and leverages data and technology to improve pricing accuracy, claims handling, and operational efficiency.

With a complex landscape of 40+ core business applications supporting mission-critical insurance operations, the global insurance customer required an enterprise-grade test data management solution that could scale across its global operations.

Impact at a Glance 

Enterprise-scale transformation delivered by Qualitest & Synthesized:

• Accelerated compliance and audit readiness
• Comprehensive PII protection at scale
• Uncompromising data integrity and realism
• Strategic enterprise standardisation

Resulting in:

The Challenge 

Modernising Test Data for a Regulated Global Enterprise

‍As a global specialty insurer managing customer data across multiple jurisdictions, the insurer sought to modernise its test data management while meeting increasingly stringent regulatory requirements.

The Testing Landscape

Operating 40+ core business applications, including policy administration systems, data warehouses, fraud investigation platforms, and integrated Oracle ERP systems, QA and development teams faced mounting pressure to accelerate delivery velocity while maintaining the highest standards of data privacy.

The Traditional Approach 

Development and QA teams historically relied on production data copies for testing environments. This common industry practice enabled realistic testing but introduced governance challenges: 

• Testing cycles required weeks of manual data preparation
• Each application team managed data independently without standardised processes
• Scaling automated testing was constrained by data availability 
• Meeting 2025 audit requirements demanded a more robust, automated, and sustainable approach

Business Drivers 

The global insurance customer launched Project Quest, an enterprise transformation initiative to create a centralised test strategy, implement standardised tooling, and establish reusable testing assets that would support current and future delivery roadmaps.

The Solution

Qualitest Expertise Meets Synthesized Innovation 

The global insurance customer engaged Qualitest, a global leader in AI-powered quality engineering and the world's largest pure-play testing services company, to architect and implement an enterprise test data management solution.

Why Qualitest

As the global leader in AI-driven DevOps and quality engineering, Qualitest brought:

• Deep expertise in enterprise test transformation programmes
• Proven methodologies for standardising testing across complex application portfolios
• Strategic partnerships with leading-edge technology vendors 
• Extensive practical expertise in implementing TDM and automation solutions leveraging modern, innovative platforms

The TDM Solution Selection Process

Qualitest conducted a comprehensive evaluation of the leading test data management vendors on behalf of the global insurance customer, assessing solutions across multiple dimensions:

Requirements analysis: 

• Data masking capabilities for PII and sensitive data protection
• Synthetic data generation for realistic test scenarios
• Data subsetting for right-sized test environments
• Referential integrity preservation across complex database schemas
• Automation and integration with CI/CD pipelines and testing tools 
• Enterprise scalability across 40+ applications 

Why the Insurance Customer & Qualitest Partnered with Synthesized 

After evaluating a broad spectrum of TDM vendors, Qualitest determined that Synthesized was the only solution capable of addressing the full breadth of requirements: 

1. Unified end-to-end TDM platform: Unlike competitors that specialise only in masking or generation, Synthesized delivers masking, generation, subsetting, and provisioning in a single platform, eliminating tool sprawl. 

2. AI-native automation: Synthesized AI-powered schema analysis automated the discovery of PII and sensitive data across 14 applications without manual configuration, dramatically accelerating implementation. 

3. Production-quality at scale: The platform generated synthetic test data, maintaining referential integrity and business logic across 28 million rows, delivering capabilities that point solutions could not match. 

4. Deployment flexibility: Synthesized supported deployment in the global insurance customer's air-gapped, secure environment with hybrid architecture support.

5. Enterprise integration: Native API support and YAML-based configurations enabled future automation roadmaps. 

6. Proven insurance expertise: Synthesized's track record with regulated financial services organisations aligned with the global insurance customer's compliance requirements.

Summary 

By integrating Qualitest's AI-powered quality engineering services with Synthesized's AI-driven automation, Qualitest and Synthesized moved the global insurance customer beyond traditional TDM. Test data is no longer a risk to be managed, but a high-velocity asset that supports rapid test enablement and robust regulatory compliance.