In the telcom and media industry, uninterrupted service and rapid innovation means happy customers, putting quality at the center of success. Businesses rely on complex ecosystems spanning BSS, OSS, Salesforce, and streaming analytics platforms, making application testing a constant challenge.
Synthesized empowers telecom and media brands to deliver flawless customer experiences by accelerating time to market and increasing quality by automating secure, production-like test data at scale.
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Manual testing and fragmented data environments struggle to keep pace with the demands of modern communications platforms. Creating and managing test data across diverse systems is slow, error-prone, and often lacks the compliance controls required for privacy regulations like GDPR and CCPA. This leads to prolonged release cycles, increased risk of outages, and missed opportunities for innovation. Engineering and QA teams lose valuable time managing data silos, coordinating across IT, and resolving bottlenecks—ultimately impacting service quality and customer satisfaction.
Automated test data infrastructure transforms these challenges into opportunities, enabling secure, scalable, and compliant testing workflows for communications and media enterprises.
UBS partnered with Synthesized to overcome regulatory bottlenecks and slow, manual test data workflows. By automating the creation of high-fidelity, compliant test data, UBS empowered global teams to innovate faster, reduce risk, and unlock new opportunities for experimentation—all while maintaining the highest standards of data privacy and operational excellence.
Deutsche Bank’s Credit Risk Technology team adopted Synthesized to automate the generation of complex, production-like test data for ESG onboarding and beyond. The result: faster, compliant testing, seamless CI/CD integration, and a reusable foundation for future automation—empowering both technical and non-technical teams to deliver with confidence.
