Engineering teams working across SAP and complex enterprise application landscapes all face the same challenge: creating safe, realistic test environments quickly enough to support modern delivery cycles. Synthesized and Incture are partnering to help solve that problem by combining intelligent test data automation with deep SAP and SAP Business AI Platform (SAP BAIP) implementation expertise.
This partnership is designed for enterprises that want test environments to be continuously ready with available, right-sized, compliant test data that is aligned to real business processes across both SAP and non-SAP systems.
Why this partnership matters
Organizations are modernizing SAP estates, moving to S/4HANA, adopting SAP Business Technology Platform, and extending core processes across increasingly complex hybrid environments. At the same time, QA, engineering, and platform teams are expected to support faster release cycles, stronger governance, and more automation across the software delivery lifecycle.
That puts test data and test environment readiness at the center of software quality. When teams cannot access representative, compliant data across integrated systems, end-to-end testing slows down, risk increases, and delivery confidence drops.
“Incture’s deep SAP Business AI Platform expertise, combined with Synthesized’s AI-native test data automation, will help enterprises test smarter, modernize faster, and deploy agentic AI at scale with continuously available, compliant test data across cloud and hybrid environments.”
Nicolai Baldin
Co-founder and CEO, Synthesized
What makes Synthesized different for SAP TDM
Synthesized is the only end-to-end Test Data Management platform that unifies SAP and non-SAP test data generation and core test data operations in a single enterprise-wide solution. Instead of relying on disconnected masking tools, SAP-only utilities, or manual scripting, teams can manage the full test data lifecycle from one AI-native platform, including discovery, generation, masking, provisioning, refresh, and teardown.
Unlike legacy point tools, Synthesized is positioned as the only platform capable of generating SAP test data at the business-process level, rather than only through table-level handling or copied subsets. This allows QA and automation teams to provision scenario-rich data aligned to workflows such as order-to-cash, procure-to-pay, and other cross-system business processes spanning S/4HANA, ECC, SAP HANA, and connected non-SAP applications.
For Tricentis Tosca customers, deep integration with Synthesized supports a seamless workflow from test design through data provisioning and execution. That means test suites can automatically request fresh, business-process-level test data for each run, reducing manual setup and helping keep SAP and non-SAP testing continuously data-ready.
What Incture brings
Incture is a leading provider of digital and AI solutions and products for SAP customers, with a strong focus on SAP Business AI Platform (SAP BAIP), Business Data Cloud, and complex enterprise integration projects. The company has more than 18 years of experience and has delivered over 100 digital application, integration, and support projects across industries including CPG, manufacturing, energy, and life sciences.
Its portfolio includes Cherrywork, an AI-powered suite of packaged applications for workflow automation and user experience improvement on SAP. Incture also brings practical expertise in SAP testing, migration, and integration, helping customers modernize while maintaining a clean core approach.
"The future of enterprise software delivery is built on trusted data, intelligent automation, and AI-driven quality engineering. Together, Incture and Synthesized are enabling organizations to accelerate innovation, reduce delivery risk, and establish trusted testing as the foundation of modern enterprise transformation."
Sukshitha Rayanagoudar
Senior Director – Data Analytics and Intelligent Automation
How customers benefit
Together, Synthesized and Incture offer a joint approach that connects unified test data automation with environment provisioning and SAP-focused quality engineering. Customers can standardize how test data is created and consumed across SAP and non-SAP systems, improve the realism and compliance of test environments, and support business-process-driven validation across enterprise workflows.
For Tricentis Tosca users, the combined value is especially strong. Tosca supports test design and execution, Incture supports SAP implementation and quality engineering, and Synthesized provides unified test data generation and provisioning across the end-to-end workflow.
The joint offering is available today for enterprises looking to modernize test data management and test environment provisioning for SAP and non-SAP landscapes.
To learn more about the partnership, visit Synthesized or Incture.
About Synthesized
Synthesized is redefining software quality through AI-powered test data automation. Its AI-native test data management (TDM) platform enables engineering teams to automate the generation, validation, and sharing of production-realistic test data in minutes without compromising security, privacy, or compliance. Synthesized platform unifies SAP and non-SAP test data generation with end-to-end test data operations, enabling consistent, business-process-driven testing across complex application landscapes and supporting AI-ready enterprises and agentic QA. Recognized as a Gartner Cool Vendor and a finalist for multiple AI innovation awards, Synthesized serves leading enterprises in highly regulated industries from offices in London and New York.
About Incture
Incture is a leading provider of digital and AI solutions and products to SAP customers. Founded in 2006, we deliver digital and AI solutions on SAP Business AI Platform (SAP BAIP) and hyperscale platforms to customers across North America, EMEA, and APJ. Developed jointly with end users, Cherrywork® is one of the largest suites of packaged applications and products powered by AI and digital technologies, delivering hyper-automation for future-ready enterprises.
