Position

Head of Product Marketing

Are you passionate about marketing state-of-the-art solutions that drive innovation and deliver data best practices powered by AI? If you want to be at the centre of the action – this job is the one you want! We are growing the team and currently looking for a talented Head of Product Marketing to define, lead and execute the product marketing strategy for the Synthesized data platform.

Reporting to the VP of Marketing, the Head of Product Marketing will play a pivotal role, owning product positioning and messaging and enabling sales organization while leveraging a deep understanding of the market, competitive ecosystem, customers, partners and our product capabilities.You will be key in defining our GTM strategy, driving excitement and platform adoption among a vibrant community of Test Engineers, Data Science, Data Architects, Machine Learning Engineers, Innovation experts around the world. In this highly cross-functional role, you will work closely with product, marketing, engineering, sales, operations.

Responsibilities
  • Go to Market Strategy & Planning: Plan and execute the go-to-market strategy, work closely with cross-functional teams on product launches
  • Messaging & Positioning: Shape the positioning and messaging that resonates with target buyers, with a sound understanding of competitive positioning
  • Persona definition & Customer Insights: Define customer segments, buyer persona, gather and analyze customer feedback, explore new use cases and influence product growth
  • Market Intel: Conduct market research, gather competitor intel and inform positioning and go-to-market strategy
  • Pricing: Develop product pricing informed by user research, market insights, competitive intelligence and product understanding
  • Sales Enablement: Create compelling sales artefacts that clearly articulating the value
  • Content Strategy & Copywriting: Support content strategy, through thought leadership and product communication (blog articles, briefings, decks, how to guides etc)
  • Evangelism: Actively engage and advocate the Synthesized platform towards technical communities
Requirements

About you:

  • Ba/Bs with 5+ years of experience in Product Marketing or Product Management
  • Experience in B2B SaaS
  • Passionate for technology - always knowing the “latest and greatest”
  • Talented storyteller
  • Familiar with research and analytics tools such as Google Analytics and others
  • Experienced in analyzing data and fuelling strategy with insights
  • You thrive in fast-paced, cross-functional environments and are comfortable navigating ambiguity in your role

Skills:

  • Fluent written and spoken English
  • Clear and effective copywriting skills
  • Empathy & the ability to connect with customers on different levels
  • Creativity & problem solving
  • Research & analytics skills
  • Excellent prioritization skills
  • Strategic planning & business skills
  • Self-motivated, take initiative and follow-through
Why Synthesized
  • Remote and opportunity to join us in our high-tech office in the heart of London’s tech scene in Shoreditch (only following government COVID guidance) 🏢
  • 😍 Personal development plans (coaching, courses, events 🎤)
  • Generous cash compensation 💰and options 📈
  • Snacks and drinks provided weekly 🍏🥤
  • Working alongside great people in a friendly and respectful environment 🙋🏾‍♀️
  • 👍 Flexible work hours
  • Company events ⛸🏓 and international trips!

Synthesized Vision

A world where unnecessary friction around information is removed

Our core belief is that progress is impossible without information, and information can and should be accessible.

We are committed to an inclusive and diverse Synthesized. Synthesized is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

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