About Synthesized

We’re on a mission to transform the way our society works with data using Artificial Intelligence.

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Our Story

Synthesized: Enables Collaboration on Sensitive Data for Growth and Innovation

From our time as researchers in Machine Learning (ML) at the University of Cambridge, we often struggled to obtain sufficient clean and regularised data fundamental to building predictive models or testing a hypothesis. The obstacles were only compounded as the ML projects became more advanced and we struggled to obtain high-quality, clean data sets. More importantly, we identified that a lack of infrastructure to safely share data was causing a gap between the developments of the scientific community, and what was actually delivered in the real-world.

We started Synthesized with a mission to empower data scientists with the highest quality datasets for collaboration and innovation. Today, scientists are spending 70% of their time sanitising data and more than 60% of enterprise data is unused. Synthesized is the DataOps platform which solves the problem of collaborating on sensitive data. It enables enterprises to monetize and innovate through their data and speed up the development of data-driven products . The platform empowers data practitioners with secure and compliant, ready-to-use, high-volume, high-quality data sets in as little as ten minutes for development and testing purposes.

Who
we are
Nicolai Baldin
Chief Executive Officer
Nicolai's led our growth from a simple idea to a service used by tech companies in the UK, Europe and the US. Nicolai’s responsible for the direction and product strategy of Synthesized. For over 8 years, Nicolai has designed and delivered complex ML solutions used by top financial and healthcare institutions. He holds a PhD in Machine Learning and Statistics from the University of Cambridge.
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Denis Borovikov
Chief Technology Officer
Denis leads our Engineering and Product teams. Before Synthesized, he led development of businesses at Deutsche Bank, SoundCloud, and a number of SMBs, as well as large-scale infrastructure and business applications. Denis has over 10 years of experience in building software products including high-load services, search systems and fintech.
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Who
we are
Nicolai Baldin
Chief Executive Officer
Nicolai's led our growth from a simple idea to a service used by tech companies in the UK, Europe and the US. Nicolai’s responsible for the direction and product strategy of Synthesized. For over 8 years, Nicolai has designed and delivered complex ML solutions used by top financial and healthcare institutions. He holds a PhD in Machine Learning and Statistics from the University of Cambridge.
show less
Read more
Denis Borovikov
Chief Technology Officer
Denis leads our Engineering and Product teams. Before Synthesized, he led development of businesses at Deutsche Bank, SoundCloud, and a number of SMBs, as well as large-scale infrastructure and business applications. Denis has over 10 years of experience in building software products including high-load services, search systems and fintech.
show less
Read more
Gina Dragulin
VP of Marketing
Gina is an International marketer with 17 years of experience and a passion for driving new technology adoption. Prior to Synthesized, she led the global product marketing strategy for Unbabel, a high-growth Machine Translation portuguese company and she held various Developer Evangelism and Engineering Program Management senior regional roles at Microsoft. She is a proud AIESEC alumni and is passionate about volunteering for humanitarian causes.
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Ed Chessman
Director of Sales
Ed is an experienced enterprise data software executive having worked for a number of tech companies such as GridGain, GigaSpaces, and Borland to establish their UK and EMEA sales presence. His focus is driving key strategic partnerships and customer success. His background and knowledge spans AI, distributed computing, middleware, and software development. His passion is helping companies build strategic partnerships with key partners and bringing innovative software products to wider markets.
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Seva Brekelov
Seva Brekelov
Engineering Lead
Seva is an Engineering Lead with background around test automation and CI/CD, building full stack applications from scratch and driving the teams for different companies and customers including financial market, Google, Nike. He holds MSc in Applied Maths and Control Processes from the Saint Petersburg State University. He loves to share his knowledge and to try new things by means of writing blog posts, articles, speaking at the conferences and tweeting about engineering things. Participated as a program committee member in organizing the biggest conferences in Russia for 4+ years like Heiseinbug, Joker, JPoint. In spare time, he does teaching, podcasting and raises his daughter and a small doggy.
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Margarita Kurushina
Margarita Kurushina
Solution Architect
Margarita brings a wealth of experience in tech and partnerships through her professional career working for companies such as Deutsche Bank and BNP Paribas in Fullstack, CI/CD, system design, and project management. She helped to create Scala Love, Haskell Love, jLove conferences and was fully responsible for driving partnerships with companies such as Twitter, JetBrains, Netflix, and dozens of others.
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Simon Swan
Simon Swan
Machine Learning Engineer
Simon contributes to the core technology of Synthesized and is responsible for some of the development pro fcesses of the ML team. Prior to joining Synthesized in 2019, he worked in the legal and medical industries as a NLP & Machine Learning engineer. He has an academic background in Statistical Thermodynamics and Computational Linguistics from the University of Cambridge.
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Morgan Lockyer
Morgan Lockyer
Operations Manager
Morgan is a startup veteran with 7+ years experience in seed stage companies. She has held a number of positions including Implementation, Operations, Customer Success, Customer Support, and any other hat that needed to be worn at the time. Outside of work, Morgan is an avid reader and experienced runner.
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Lourenço Salgueiro
Lourenço Salgueiro
Visual Designer
Lourenço is an experienced visual designer based in sunny Lisbon, Portugal. He has a multidisciplinary approach to design stemming from his educational and professional background, and a demonstrated history of working within various fields ranging from branding and identity, marketing and communication, in both print and digital design, all within the most diverse sectors.
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Ton Badal
Machine Learning Engineer
Ton is an Engineer passionate about Machine Learning and AI. Before joining Synthesized, he worked for a challenger bank in the UK improving their decisioning process by exploiting their data, and prior to that, he obtained his MSc in Artificial Intelligence at the University of Edinburgh. Originally from Barcelona and proud supporter of their football team -on his own words “the best team in the world”-, you may find him running around Hampstead Heath or listening to some live music somewhere around London
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Mark Vinogradov
Mark Vinogradov
Full Stack Engineer
Mark’s technical experience is diverse: MSc in Computer Science, working as a Machine Learning Researcher at Skoltech Institute and as a full stack engineer at multiple startups. He plays three musical instruments and loves to play board games with whoever would visit him in his place in Shoreditch.
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Simon Schwartz
Simon Schwartz
Senior Product Marketing Manager
Simon recently completed his MBA from the University of Cambridge. He previously worked with global retailers and brands to transform their digital experiences and bring their mobile offerings to market. Simon was born and raised in Chicago, Illinois. In his spare time he enjoys exploring cities, travel, keeping up with current affairs along with learning more about aviation and technology.
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Cami Geangalau
Cami Geangalau
Senior Performance Marketing Manager
Cami has 14 years experience in advertising and marketing. Before joining Synthsized she was leading the digital marketing efforts of Progenex in Europe, an e-commerce platform offering nutritional supplements for athletes. With a background in copywriting and advertising strategy, she contributed to the growth of brands such as Lidl, Nespresso and Lego. She set up a tour guiding company in Poland that reached the #1 position on Trip Advisor in its field, in just 5 months.
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Andrey Smolko
Andrey Smolko
Senior Front-End Developer
Andrey is a seasoned JavaScript software engineer with multiple years of experience and worked in several companies including big IT corporations and dynamic startups. He has a solid technical background from graduating Bauman Moscow University and University of Liege with Master’s Degrees in Mechanical Engineering and Ship Design.
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Stas Kuznetsov
Stas Kuznetsov
Senior Marketing Operations Manager
Stas joins us with years of experience in reporting and analytics across marketing, performance and people, website development, and process creation and optimisation. In his free time Stas is an Ironman, enjoys running marathons fast, and exploring famous cycling destinations
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Lada Ilyina
Lada Ilyina
Senior Front-end Engineer
The crooked path didn't bring Lada to engineering straight away :) While she earned her degree in the Civil Defence Academy in Moscow, soon she realised her passion is #engineering. Besides her career in frontend development, she taught at the university and was a mentor at an online education school. Lada was a speaker at conferences such as HolyJS, ITdays, Konn and she drives an FE community in Eastern Europe.
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Jamie Dougherty
Machine Learning Engineer
Jamie is a Machine Learning Engineer with a background in Maths and Statistics. He previously worked at Speechmatics in Cambridge where he worked in the research team on Representation Learning for Speech. Prior to that he did his masters at UCL and Undergraduate in Maths at Cambridge. Outside of that he's a keen squash player and a serial Glastonbury attender (when there's not a pandemic on).
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Akanksha
Akanksha
Junior Machine Learning Engineer
Akanksha has 8 years of extensive experience in software development at Microsoft, Amazon, Oracle and recently finished her masters in Data Science in the University of San Francisco! During her masters she was working as a ML Research intern in a medical centre.
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Aahil Mehta
Machine Learning Engineer Intern
Aahil is a 3rd year Computing student at Imperial interested in Machine Learning and Systems. is passionate about Machine Learning and Systems. He has previously worked as a software engineer and has experience across a range of frontend and backend technologies.
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Bogdan Surdu
Bogdan Surdu
Machine Learning Engineer Intern
Bogdan is passionate about Machine Learning, AI and Software Engineering. Prior he has worked on research projects, focused on Bayesian Learning and Explainability. Coming from Romania, he is an expert in J.R.R. Tolkien's Lore and boardgames, as well as a hardware and video-game enthusiast.
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Who we are
we are
Nicolai Baldin
Nicolai Baldin
CHIEF EXECUTIVE OFFICER
Nicolai's led our growth from a simple idea to a service used by tech companies in the UK, Europe and the US. Nicolai’s responsible for the direction and product strategy of Synthesized. For over 8 years, Nicolai has designed and delivered complex ML solutions used by top financial and healthcare institutions. He holds a PhD in Machine Learning and Statistics from the University of Cambridge.
Read more
Denis Borovikov
Denis Borovikov
CHIEF TECHNOLOGY OFFICER
Denis leads our Engineering and Product teams. Before Synthesized, he led development of businesses at Deutsche Bank, SoundCloud, and a number of SMBs, as well as large-scale infrastructure and business applications. Denis has over 10 years of experience in building software products including high-load services, search systems and fintech.

Read more
Gina Dragulin
Gina Dragulin
VP of MARKETING
Gina is an International marketer with 17 years of experience and a passion for driving new technology adoption. Prior to Synthesized, she led the global product marketing strategy for Unbabel, a high-growth Machine Translation portuguese company and she held various Developer Evangelism and Engineering Program Management senior regional roles at Microsoft. She is a proud AIESEC alumni and is passionate about volunteering for humanitarian causes.
Read more
Ed Chessman
Ed Chessman
DIRECTOR OF SALES
Ed is an experienced enterprise data software executive having worked for a number of tech companies such as GridGain, GigaSpaces, and Borland to establish their UK and EMEA sales presence. His focus is driving key strategic partnerships and customer success. His background and knowledge spans AI, distributed computing, middleware, and software development. His passion is helping companies build strategic partnerships with key partners and bringing innovative software products to wider markets.

Read more
Rob Taylor
Rob Taylor
MACHINE LEARNING ENGINEER
Rob has recently completed his PhD in High Energy Physics at Imperial College London, where he worked on developing AI algorithms to search for dark matter in the universe. Prior to his PhD, he briefly worked as a Data Scientist at MoneySuperMarket, extracting insights from large datasets to drive business revenue. As part of his PhD, he developed an object-oriented Python framework to process noisy sensor data and implemented signal processing algorithms for downstream analysis.
Read more
Jamie Dougherty
Jamie Dougherty
MACHINE LEARNING ENGINEER
Jamie is a Machine Learning Engineer with a background in Maths and Statistics. He previously worked at Speechmatics in Cambridge where he worked in the research team on Representation Learning for Speech. Prior to that he did his masters at UCL and Undergraduate in Maths at Cambridge. Outside of that he's a keen squash player and a serial Glastonbury attender (when there's not a pandemic on).

Read more
Simon Swan
Simon Swan
MACHINE LEARNING ENGINEER
Simon contributes to the core technology of Synthesized and is responsible for some of the development processes of the ML team. Prior to joining Synthesized in 2019, he worked in the legal and medical industries as a NLP & Machine Learning engineer. He has an academic background in Statistical Thermodynamics and Computational Linguistics from the University of Cambridge.
Read more
Ton Badal
Ton Badal
MACHINE LEARNING ENGINEER
Ton is an Engineer passionate about Machine Learning and AI. Before joining Synthesized, he worked for a challenger bank in the UK improving their decisioning process by exploiting their data, and prior to that, he obtained his MSc in Artificial Intelligence at the University of Edinburgh. Originally from Barcelona and proud supporter of their football team -on his own words “the best team in the world”-, you may find him running around Hampstead Heath or listening to some live music somewhere around London.
Read more
Lourenco Salgueiro
Lourenço Salgueiro
VISUAL DESIGNER
Lourenço is an experienced visual designer based in sunny Lisbon, Portugal. He has a multidisciplinary approach to design stemming from his educational and professional background, and a demonstrated history of working within various fields ranging from branding and identity, marketing and communication, in both print and digital design, all within the most diverse sectors.
Read more
Morgan Lockyer
Morgan Lockyer
OPERATIONS MANAGER
Morgan is a startup veteran with 7+ years experience in seed stage companies. She has held a number of positions including Implementation, Operations, Customer Success, Customer Support, and any other hat that needed to be worn at the time. Outside of work, Morgan is an avid reader and experienced runner.

Read more
Mark Vinogradov
Mark Vinogradov
FULL STACK ENGINEER
Mark’s technical experience is diverse: MSc in Computer Science, working as a Machine Learning Researcher at Skoltech Institute and as a full stack engineer at multiple startups. He plays three musical instruments and loves to play board games with whoever would visit him in his place in Shoreditch.
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Awards and Recognition

Our Trusted Advisors

Kerry Baldwin
Kerry Baldwin
Partner, IQ Capital
Yago Montenegro Mendez
Yago Montenegro Mendez
Investment Director, Mundi Ventures
JP Rangaswami
JP Rangaswami
Senior Advisor at Generation Investment Management, Former Chief Data Officer at Deutsche Bank
Tom Butta
Tom Butta
CHIEF MARKETING OFFICER, KYRIBA

Our Investors

The most challenging problems that we face as a society need to be solved collaboratively. We constantly look for partners who share our vision of privacy preserving data sharing and are proudly supported by leading technology investors in the space.

Consolidating Intelligence
Consolidating Intelligence
Consolidating Intelligence
Consolidating Intelligence
Consolidating Intelligence
Consolidating Intelligence
Consolidating Intelligence
Consolidating Intelligence
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