Senior Performance Marketing Manager

Reporting to the Synthesized VP of Marketing, the Senior Performance Marketing Manager is a dynamic and growth marketer with passion for B2B marketing, innovation and results delivery. Comfortable managing a broad remit of digital channels and levers, you’ll be organised, with an attention to detail and the ability to grasp new tech quickly. You will be comfortable with a data- and analytics-led approach to maximise channel and content performance.

Responsibilities

Own creation and implementation of digital marketing plans and KPI's

Plan and deliver a campaign calendar to drive high quality organic and paid traffic to our website - with the purpose of lead generation

Manage ad budgets, test ad creative, research keywords, set up audiences, and optimize for conversions

Continuously improve our marketing efforts, running A/B tests to improve performance of organic and paid content (PPC, LinkedIn etc

Target-based lead generation and lead nurturing activities via content marketing, account-based marketing

Design, execute, track and analyse performance of ABM marketing programs and make recommendations for further improvement

Maintain SEO performance for our well-ranking keywords and pages by keeping content fresh and competitive

Identify opportunities to reach new market segments and expand market share

Measure and report on the performance of digital marketing campaigns and assess against ROI and KPIs

Manage projects, contractors, vendors, timelines and all deliverable

Requirements

‍Academic Requirements

BSc or MSc in Digital Marketing or relevant marketing field from a top-tier university or university with a top-tier marketing programme

Fluent written and spoken English

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Required Skills And Experience

Minimum 4 years of experience of B2B SaaS digital demand generation marketing with a focus on delivering qualified pipeline and developing ABM campaigns

SaaS/B2B marketing experience, ideally in a startup environment

Excel within marketing automation platforms (HubSpot or Marketo, Salesforce, etc.) to optimize our lead generation & lead nurturing processes through email platforms - Google Adwords, LinkedIn, Twitter, and other relevant tools and methods
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Demonstrated ability to identify and drive website performance - traffic, conversions, etc.
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Excellent communication skills; you are able to clearly and concisely craft messages tointernal and external stakeholders
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Experience managing an agency/vendor relationship
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Experience managing budgets and are comfortable with numbers

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Preferred Skills And Experience

A digital marketing qualification
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Intellectually curious with a penchant for seeing opportunities in ambiguity
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Passion for technology and tools - always knows the “latest and greatest”

About Synthesized

Synthesized is an AI-powered DataOps platform for automating all stages of data provisioning and curation, enabling data-driven enterprises to create new, high-quality Synthesized data scenarios for test and development purposes.
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We are committed to an inclusive and diverse Synthesized. Synthesized is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

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