Major European retail bank

The Bank's Challenges

• Working with millions of customer records

• Minimum of 2 weeks to access customer data for projects–but can be over 6 months for data subject to banking regulations

• Concern that traditional data anonymisation techniques are no longer enough to guarantee privacy

The Results

• Saved hundreds of man hours per project

• Over 5 million rows of statistically representative data synthesized

• Models trained with data provisioned and preprocessed by Synthesized performed as well as, if not better than, those trained on original data

• Privacy by design–no occurrence of original sensitive data points.

Synthesized blog

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